What Is PBN? Private Blog Network | Risks & Penalty

A private blog network referred to as ‘PBN, is one of the most successful tricks to increase the traffic of your website, and that too in the most organic way.

However, it must also be kept in mind that the pbn backlinks and the private blogs you create must not violate the Google Webmaster Guidelines. That is why understanding private blog networks and the importance of blog networks holds great prominence. Here will get to know the meaning of a pbn along with the risks associated with it. Also, learn about the Google Webmasters Guidelines and how it affects your rankings. Along with this, the blog covers every aspect of PBN links, how to buy a Private Blog Network links, and other ancillary questions.

What Is PBN [Private Blog Network]?

The pbn full form is a private blog network (PBN) which is a set of websites that link to one another only to affect the popularity of the core page in search results. The primary objective of pbn links is to increase the traffic to the primary website. This is done by linking the blogging websites with the central website. You will better understand the concept of the PBN website by knowing the pbn meaning with the assistance of this image:

How Blog Network Backlinks Evolved?

When the era of SEO began, someone purchased expired domain names in huge quantities. Though these domain names are expired, still they have a high search engine authority. Consequently, after purchasing them, they begin posting content on various websites with links to their own website.

As a result, the main/primary website receives many high-quality backlinks which in turn increase the traffic to their main domain and improve their SERP position. This is how the concept of PBNs evolved.

How Does The PBN Network Work?

To understand the working of PBN network, you first need to know the concept of backlinks. Backlinks are nothing but the connectivity of one site to another. In other words, backlinks are the connections between the pages on different websites.

When your site postulates the foundational or commanding content to another site, then you have a backlink from them. The more such links, the greater will be the essence of authority. One of the most important ranking criteria on Google is backlinks. They’re a straightforward technique to inform search engines that a website is important and offers solutions.

Private Blog Network work in 2 ways. One is that you purchase or acquire outdated domain names that are already established. The second way is acquiring and thereafter registering the distinct domains and working on building up their authority.

Once the backlink network is built up, you may use these domains to publish the basic stuff that can be interlinked with the primary website. In this way, the PBN websites or pbn sites work and generate traffic on the core website. Even if you want to buy pbn backlinks you can do that. 

Also Read: 10 Best Online jobs for students in India

The Google Webmaster Quality Guidelines – Do PBNs Violate them?

It is not advisable to construct pbn backlinks using PBNs. The provisions about pbn web editor are laid down under the spam policies for Google web search. Here is the snippet that suggests whether the PBNs violate Google policies or not:

“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”

The inference that can be drawn from this guideline is that the Private blog network falls within its ambit. Therefore, taking into view this policy is it not neither advisable nor recommended to use the PBN web editor.

Do Operating Multiple Websites Constitute A PBN As An Offence?

It is crucial to know that people who own or administer many websites and share links or information aren’t always taking part in PBN schemes. These activities shouldn’t be seen negatively if each site is running autonomously, has high-quality, original information, and offers links that add value and support, as they are supposed to. The SEO techniques may be suspect when connections to internal sites are repeated unnaturally or when there are numerous links in the footers.

The Cons Of Utilising the Private Blog Networks

Till now it is crystal clear that PNBs are something contrary to Google’s Guidelines and therefore, it is not advisable to use them. Nevertheless, you must know the repercussions associated with them:

1. Your Website Receives Penalties and Drops in the Rankings

The pbn network is one of those malpractices that are carried out with the intent to receive traffic and increase the rankings on Google. If such practices are used in excess, your site may be penalized for it. Anything, which is inconsistent with the guidelines and policies set out by Google is subject to manual action.

In the worst-case scenarios, a manual action might result in the removal of your entire site from the index. If you believe that this manual action was taken wrongly, then you may raise the reconsideration request.

Even though your request is accepted, you still won’t be able to regain your previous position. The recent Google Penguin Filter 4.0 has also laid down the guidelines in this respect.

2. Links are Overlooked and Neglected

The Google algorithm most of the time perceives your website as unnatural one if you utilize the PBN. Instead of initiating the manual action, your links are generally overlooked and neglected. Therefore, it is advisable not to use the PBNs.

3. Take more time to build PBNs

Investing in the good domains is the primary process needed to finish the PBN building process. It might take 10 to 12 hours to identify the good ten domains. A good domain has a trust flow level of at least 15. Once you have chosen a host, you need to configure your domain. Once more, this process will take about four hours. You have to do a lot of work during the website-building phase, like creating pages and content and installing plugins. It will take 25 to 30 hours to manage 10 sites at once, and organize it simply. There is always a chance of getting penalized, even after all that hard work. 

How To Recognize the Private Blog Networks?

The Blackhat SEO strategist executes the backlinks in such a way that you can’t differentiate between ethical and unethical SEO practices. You may consider the following criteria to determine whether a website is a PBN member or not:

• Link Profile

The structure of links leading to a website or page is known as a link profile. One or more websites with identical backlink profiles should raise an alert. Make sure that you do not utilize it.

• Site Ownership

You must inspect the site ownership using the various tools available online.

• Design of Site

Maintaining several websites is a great deal of work, thus websites that lack diversity or distinctive features can be plagiarized in design, functionality, or colors.

• Hosting

A website with the same IP is a sign of an alert. Make sure not to use such websites.

Also Read: Best Passive Income Ideas to Make Money Online

Why Do People Use PBNs?

• More Control

With PBNs, you have greater control over your pbn SEO plan. To find the pbn site connections that are most effective for your website and may raise your rating, you may try out a variety of links. If a link leads you to be manually penalized, you can undo the penalty right away by removing the link.

• Authority

PBNs can be used in conjunction with reputable, old websites to assist you in increasing your domain authority. It is among the most effective ways to get links. Still, if you depend on outreach to get natural links, the procedure will be challenging and time-consuming.

• No Outreach

PBN isn’t a great practice, but it can give you results right away. For a link-building plan, you don’t have to invest time in contacting new bloggers and establishing connections with influential people in the field. Because this tactic can save an enormous amount of time.

How To Create A Secure PBN To Last For Years?

• Don’t buy a domain name from a single registrar. Make sure you are also using the Domain Name System (DNS) provided by every registration and that you are not using the same name server for more than one domain.
• Ensure that the IP address assigned to each of your websites is unique for the subnet.
• Create informative content for each of your websites. Make an effort to include information based on data. Internet users must see value in what you have to provide.
• Want to know how to create pbn backlinks? Links that are not properly placed throughout your website will probably lose value over time. Ensure that your links appear only in the context of the text.
• After you have developed some pages on each of your domains, connect them to the original website. Additionally, original links on your website should only lead to reputable websites within your industry.
  Use different anchor text combinations each time you link from an acquired domain to your original website.

The Alternatives of the Private Blog Network – The Safe and Efficient Strategies

The ultimate objective of SEO is to increase your rankings on Google. It is pertinent for you to understand that the Private Blog Network is not the only solution to it. Here are a few alternatives of the web PBN:

1. Do Guest Blogging

Guest blogging also referred to as ‘Guest Posting’ allows you a chance to add value to another website while obtaining a backlink. That value can be added by writing blogs, conveying the information in form of blogs, and much more. If you use this method properly, it will benefit both, the website for which you write and your website.

2. Creating and Designing a Short, Yet Crisp Content

While making the content, you need to make sure that it is interesting and that the person watching or reading it derives some value from it. If you want to increase the traffic to your website and raise the level of brand recognition, then you must not lack behind in making your content exciting.

3. Write a Testimonial

Writing testimonials is easy to use and effective. You only need to recommend websites you collaborate with. The majority of websites will then incorporate a helpful hyperlink to your URL. For example, the customer testimonials on your website. You can further make the testimonial more interesting and engaging by giving a specific figure demonstrating the achievement you attained while utilizing their product or service.

Also Read: How To Make Money from WhatsApp In India

Final Thoughts

The blog has very well explained and answered the question; what is a pbn link and what is pbn in seo? You should make sure that you do not practice any activity that puts your website at risk. Get the latest pbn news update in Google search.

Following healthy pbn SEO practices will not only able to help you rank but also, provide the users with an overview of your work so that they may also visit you again. We hope that you liked the content. Thank you!